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Retail Travel

Killer results that drove a Cruise Travel agency from flat to flourishing.

Cruise Connections Logo

Challenge: Restore lead generation system during industry down-turn.

Process: Strategic overhaul or landing pages and all traffic driving mediums.

Result: 250+% more leads per month (on average) – literally more than the agency’s sales team could handle.

Retail Travel Campaign

Retail travel emails targeted to the cruise market. When we inherited this project, unsubscribes were high & the list was disengaged. With a complete content overhaul, new strategy, improved copy & better design, we saw a huge increase in leads + revenue.

Email Strategy
  • Banner Design
  • Mobile Friendly
  • Planning
  • Copywriting
  • Campaign Design
Work Overview

• Email: Design, Strategy, Copy
• Digital: Content, Social, SEO
• Content: Web, Email, Advertising
• Automation: Lead Gen, Email

Highlighted Results

➜ Generated millions in revenue
(40+ million in 6 months)
➜ Grew email list +8000
(via contests & on-site optimizations)
➜ Automated retail system
(Autoresponders, drip email, tracking)

What Works? Astronaut Mascot
Travel Contest

Social media contest giving away a free cruise for two. We were able to pull in thousands of new email subscribers in only 2.5 weeks.

Contest Content
  • Gleam Contest Platform
  • Facebook Posts
  • Twitter Posts
  • Contest Copy
  • Contest Graphics
  • Contest Website
Contest Promotion
  • Email
  • Blog Partnerships
  • Digital Ads
  • Blog Articles
  • Social Media
  • Contesting Websites
Contest Results
  • Increased email list by over 6000
  • Improved brand awareness
  • Increased social followers by 2500+

Key Email Metrics What Works? Industry Average
Unsubscribe Rate 0.13% 0.24%
Clickthrough Rate 5.5% 2%
Open Rate 40% 20%

NEW LEADS PER MONTH

Contest Analytics

Click the images below to see what kind results we drove with just one social media contest for Cruise Connections.

Facebook Contest Post
Facebook Post
Facebook Contest Stats
Facebook Stats
Contest Traffic Stats
Contest Traffic
Gleam Contest Results
Contest Stats
Space Rock Landscape

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