Digital strategies to spread the good word of learning.
Challenge: Drive leads and brand awareness from online channels.
Process: Establish optimized blog content, promote online & support with print.
Result: 500+% increase in digital conversions + huge spike in awareness in Canada (with bonus awareness across the States).
We put the Kumon Canada Blog on the map. The goal was increasing brand awareness & conversions. Our team wrote the articles & handled the copy and design. Kumon has many blogs internationally, but the Kumon Canada blog continues to outperform them all.
• Digital: Content, Social, SEO
• Content: Articles, Print/Web, B2B
• Marketing: Planning, Research
➜ Web conversions up 500%
➜ Grew new customers 8%
➜ Web traffic up 200%
➜ Web Engagement up 300+%
Kumon Canada SEO
Through SEO best practices, performed a complete overhaul on all pre-existing Kumon blog content and all newly created content moving forward. SEO tactics used include Keyword Research, Meta/File Optimization, Formatting, Images, Headers, Editing, Writing, & Link Building.
SEO Key Results
- Increased organic traffic by over 200%
- Vastly improved search rankings for a variety of keyword groups
Detailed Blog Stats
- Blog increased conversions 500+%
- Increased traffic by 250+%
- Increased blog engagement by 300+%
Click the images below to see highlights of our print advertising design for Kumon Canada.